Which organizational change concept involves reducing resistance to change by presenting provocative problems to reveal the need for change?

• A. Refreezing
• B. Organizational Development
• C. Unfreezing
• D. Gamification

Answer: (C)

Unfreezing is the opening step in Lewin’s change model, where the aim is to prepare people for change by disrupting the comfort of the current ways of working. Presenting provocative problems—clear, sometimes uncomfortable evidence of where the system falls short—helps people see the need for change and creates awareness that the status quo isn’t acceptable. This awareness reduces resistance because the motivation to change comes from a perceived necessity, not from top-down pressure alone. After unfreezing, the transition happens and new practices are adopted, followed by refreezing to stabilize the changes. Refreezing is the later stage that solidifies new behaviors, Organizational Development is a broader field that encompasses many change efforts, and gamification focuses on using game elements to drive engagement rather than specifically eliciting the need for change.